Saturday, April 27, 2013

Vintage French Perfumes Guest Post By Author Jan Moran

So nice to join you and your fans here today! I’m thrilled to share my novel, Scent of Triumph, which is set partly in France during the 1940s, World War II era. It’s a suspenseful historical saga about a young French perfumer, so I thought it would be interesting to explore two vintage perfumes rooted in the 1940s, but popular again today. (And to sweeten the pot, Scent of Triumph is on sale for just 99-cents today only on Amazon!)

In Scent of Triumph, the protagonist, Danielle Bretancourt, comes from a family of perfumers. Perfumery is her profession and her passion, so genuine vintage perfumes from the period were important to the story and setting.

The two French perfumes I selected today are quite exclusive. Both were resurrected and relaunched after disappearing from the market. And both are in the floral perfume family—lovely choices for spring. Incredibly romantic and elegant, Indiscret from couturier Lucien Lelong hails from 1936, but Lelong was active during World War II, and is known for keeping the fashion industry in Paris alive during the war.

Fracas is an explosive tuberose fragrance, a romantic harbinger of spring. Created by Germaine Sellier, one of the few female perfumers of the 1940s, Fracas is a post-World War II era fragrance, and reflects the joy that people felt after the end of the war. For Scent of Triumph readers, Fracas would correspond to the period at the end of the book. 

Indiscret by Lucien Lelong (1936) - Indiscret is one of the great classic fragrances of the twentieth century and the legacy of Lucien Lelong, renowned French couturier. Introduced in 1936, this magnificent perfume faded from the scene after Lelong’s death, but was lovingly resurrected in 1997 by until Lelong perfume and couture collectors Arnold Hayward Neis and his wife, Lucy de Puig Neis.

Rich and dramatic, Indiscret is a fragrance of impeccable pedigree. After being awarded the French Croix de Guerre for his efforts in World War I, Lucien Lelong opened his first maison de couture in 1919. By 1937, he was elected president of the French Fashion Syndicate, the Chambre Syndicale de la Couture Française. While Nazi troops occupied France from 1940 to 1945, Lelong toiled to keep the French fashion industry alive by foiling German attempts to move the industry to Berlin. He is widely credited with maintaining the fashion industry in Paris during World War II and, in the process, keeping some three hundred thousand people employed. Among Lelong’s staff were Hubert de Givenchy, Christian Dior, and Pierre Balmain, who later made their own marks in the world of fashion and fragrance.

In 1924, Lelong embarked upon his fragrant journey, establishing the Societé des Parfums Lucien Lelong. A prolific entrepreneur, he created more than twenty-five fragrances. Among them were lettered scents: N (for his wife, Princess Nathalie Paley), J, L, A, B, and C. Many of his fragrances masqueraded under different names in English-speaking markets: La Première (Opening Night), Orgueil (Pride), Joli Bouquet (Pretty Bouquet), Murmure (Whisper), and Mon Image (My Image). One of the most popular of these scents was Indiscret, the scent Arnold and Lucy Neis chose to commemorate the ideals of Lucien Lelong.

Indiscret, meaning “indiscreet,” was reformulated with care by the French perfume house of Mane. The dramatic soul of the original formula prevails: sensual, captivating, expressive, sophisticated. Yesteryear’s glamour is artfully blended with a new, modern attitude. Today’s Indiscret features fresh top notes of mandarin, orange blossom and orange flower, with a green lift of galbanum.  Following is an intensely feminine heart of jasmine, rose, and tuberose, with a twist of cypress and violet leaves, and finishing with a sultry, long-lasting base of sandalwood, amber, and vetiver. Indiscret is a fragrance for the art of grand living.

A sculptor and glass collector, Lelong favored glass for his bottle designs. Most of Lelong’s many and varied bottles are priceless collectibles today. In designing the Indiscret bottle, Lelong draped a silk handkerchief and said, “That is how I want the Indiscret bottle to look—as if they were folds of classical drapery.” Bottle designer Marc Rosen served as a consultant in the re-creation of the Indiscret bottle. Faithful to Lelong’s original vision, Indiscret is captured in a frosted glass bottle, then nestled in brilliant fuschia satin, and boxed in shades of black and gold.

Finally, with deep admiration, this author bids a fond adieu to the man who left this world the day she entered it. Perhaps we passed in the corridor of life.

Fracas by Robert Piguet (1948) - Fracas, by Parisian couturier Robert Piguet, is a classic French floral bouquet, bursting with the white flowers for which Grasse is famous. Fracas, meaning “violet noise” in French, is a cacophony of tuberose, an expansive white floral. The tuberose flower has a scent so intense, a single stalk will drench a room with intoxicating, sensual scent. Free-spirited female perfumer Germaine Sellier created the Fracas formula for Piguet, which was launched just after World War II.

Piguet was known for his designs of simple elegance. During World War II, Nazi orders directed the top couture houses to relocate to Berlin. Piguet rebelled and resisted, and rode out the war in occupied Paris, continuing his work in fashion and fragrance. During this period he developed Fracas and Bandit, fragrant points of light in a dark time of history. Today, after a lengthy absence, both fragrances have been formulated according to their original versions. Fracas and Bandit have become cult favorites of the celebrity crowd.

Heady, mysterious, frank sensuality—the hallmark of Fracas is obvious. Look for Fracas in a black glass cube with simple pink accents. Retro-glamour at its finest.

Thanks for sharing your platform today! On my next, final blog stop of this tour, we’ll cover a few more classic fragrances. Visit me at to learn more about fragrance and Scent of Triumph.

Book Blurb:  
Paris-born Danielle Bretancourt von Hoffman is a modern young woman with a natural gift. In the language of perfumery, she is a Nose, with the rare ability to recognize thousands of essences by memory.

Her life takes a tragic turn when her husband and their only son are stranded behind enemy lines. She spies for the French resistance, but is forced to flee Europe with fragments of her family.
Destitute, she mines her talents to create a magnificent perfume that captures the hearts of Hollywood stars, then gambles to win wealth and success as a couturier. Her intelligence and flair attracts the adoration of Jonathan Newell-Grey, head of England’s top shipping conglomerate, and Cameron Murphy, Hollywood’s most charismatic star.
Danielle charts her course through devastating wartime losses and revenge; lustful lovers and loveless marriages; and valiant struggles to reunite her family. Set between privileged lifestyles and gritty realities, here is one woman's story of courage, spirit, and resilience. 

 Author Bio
Jan Moran is the author of the Scent of Triumph, as well as Fabulous Fragrances I and II, which earned spots on the Rizzoli Bookstore bestseller list.

As a fragrance and beauty expert, she has been featured in numerous publications and on television and radio, including CNN, Women’s Wear Daily, Allure, InStyle, and O Magazine. As an editor and writer, she has covered fragrance, beauty, and spa travel for a variety of publications such as Cosmopolitan, Costco Connection, and Porthole Cruise.
She is the founder and creator of Scentsa, a touch-screen software program for retailers and brands.  The fragrance and skincare programs are at Sephora stores in the US, Canada, France, Mexico, Brazil, and Denmark.
As a speaker, consultant, and major brand/retailer spokesperson, she has spoken before numerous groups, including Fashion Group International, The Fragrance Foundation, and The American Society of Perfumers.  She has represented brands and retailers in media on behalf of several PR companies, including Edelman and DeVries. She is available for consulting, training, and speaking engagements.
She is a graduate of the Harvard Business School and the University of Texas at Austin. As an entrepreneur and former CEO and board member, she speaks on a variety of topics, including topics in the fragrance and beauty industries, technology engagement at retail, entrepreneurship, the business of writing, and other C-level topics.
She is a member of The Author’s Guild and the RWA.

1 comment:

  1. Thanks for letting me take over your blog today, Alexx! Stop by my blog anytime and say hello at!